Working with salon and spa professionals is my specialty! I know the industry like the back of my hand! I also know how quickly social media can change! In an ever changing digital world, it can be hard keeping up with all the new updates, apps and rules!
Let's keep things simple though, shall we?
Without getting into the spiral of the latest app you need to download. Let's use what you already have in the palm of your hand daily! Yes your phone! There is down time inbetween clients that you can be using to help create an online presence! Let's create a great one!
Biggest Mistake #1 - You have forgotten the delete button exists on Instagram!
I see many accounts daily that have posts like "Snow Day" or I have an opening on March 15th and it is now June. Clean up your feed to make it appealing to the eye! If something does not feel right or it is far past the date. Just delete or archive the post. Easy peasy!
Mistake #2 - You are ignoring your followers.
If someone takes the time to comment on your photo or post, it is important to comment back to them! Make them feel special! Plus, it also bumps your post back into your followers news feeds! It is a win win! Make sure someone is in charge of handling comments back!
Mistake #3 - You are not providing a call to action.
This is something extra important on Facebook because you can simply include your website link on your post. Think about what you would like a customer or potential client to do. What is the purpose of this post? People need to be told where to go, and what to do.
Mistake #4 - Lighting!
Dark, blurry, or unflattering photos are not cute! Lighting is very important on your photos! Lighter and brighter always draws more attention. Make sure you are using natural lighting whenever possible.
Mistake #5 - You are using hashtags on Facebook.
Hashtags are a powerful tool, on Instagram. However, they do not provide the same page traffic on Facebook. And to be honest, people find them annoying if there are a paragraph of them. Save your hashtags for Instagram!
There you have it!
Time to clean up the mistakes as we head into 2018! Want to learn more about how to show up online? Want to make sure you aren't making costly mistakes? Ready to get noticed and speak to your ideal client?
Check out my Salon and Spa Social Media Course
Interested in working 1:1 together?
Kaitlyn Elizabeth McCann
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