It is time to change your focus.
The number of followers no longer matters!
Now before you go running for the hills and calling me a crazy person, hear me out!
In years prior, the biggest goals in your social media strategy were to get as many followers as possible to your Instagram, Facebook, or business page. So why is this no longer the most important thing? Because having 10,000 followers is great, but if no one actually sees your post, likes your photo, comments on your questions - your photo dies VERY quickly in the algorithm. No engagement, means less people see your efforts, which in turn means less sales and revenue in your business. With feeds getting overwhelming at this point on social media, it is time to reframe your strategy.
The 2018 way of attracting followers, is VALUE!
It is not about how many followers you have it is about the amount of ENGAGED followers you have!
We are drowning in oceans of information and notifications in the online space at this point! You absolutely have to provide more value than ever before! This isn't a question of if you have to - it is what will give you best chance at being seen, and bump your posts into feeds! This is all a game of attention, what posts will grab the most attention?
It is better to have 500 ENGAGED FOLLOWERS than to have 10,000 who do not care.
Start to think about what you can do to provide value to others more than you are now. Is it tutorials, tips, tricks, life hacks, giveaways? What is it that will make people want to follow you? What questions can you ask in your posts to increase engagement? Look back and see what has done well already in your feed, do more of THAT!
As always, social media is a FREE tool for you to use for your business growth - use it to your advantage!
Kaitlyn Elizabeth McCann
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Embodiment by Kait is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com