Optimizing The Season of Crickets
As we wind down 2017 and enter a new year, it is easy to start the negative thoughts about how January is the start of the slow season. Many businesses experience the winter slump after the holidays, it is the ones who use this to their advantage that will ultimately be the leaders.
As a professional, it is your job to always be learning growing and looking into how to expand your talent to serve your clients better. Think about the last time you took a class or course? Has it been a few months? A year? If you are not provided with continuing education by an owner, this doesn't mean it is time to complain. There are UNLIMITED amounts of resources on the internet now at the click of a button! Use this to your benefit! Head over to YouTube and watch some styling videos. Ask a more experienced co-worker if they can help you with something you would like to learn!
Use this time to look into how to market yourself better this year! Go over your promotions, your social media, your retention rates. Check in on your own business! Evaluate what worked this year, and what maybe did not. What are some things you can do to change your business plan.
Could you post more on social media?
Could you invest into a new assistant?
Maybe you need to fire an employee or yes, even a client.
You deserve to have a business that you LOVE! The only way to have that is to sit down and figure out what is not working, and how you can improve.
Lastly, take the time to thank the loyal clients that have been with you. Since you have some free time, think about those clients that are always okay waiting, if you fall behind. Or have moved with you from one spa to the next. It is easy to always keep looking for ways to attract and get more clients on your book. Don't forget about your existing clientele in the process of your marketing strategy.
Cheers to a successful new year!
Ready for an Uplevel?
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Kait is a beauty industry Rockstar, with a decade in the beauty biz she is ready to help you take your life and business to the next level! A unique combination of time behind the chair, mindset work and business background, she provides the tools to help beauty professionals upgrade your life!
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