I am sure you spent quite a bit of time creating a theme, maybe a mood board or possibly even spent a pretty penny hiring out for your website to have a branded look. This branding should branch out over to your social media platforms. Think similar colors, textures, fonts, feel. The goal is to have such a branded look that people automatically know it is you the second that you pop up on their news feed!
WHEN WAS THE LAST TIME YOU TOOK A PEEK AT YOUR BRANDING ACROSS YOUR PLATFORMS?
I know for me I have had to tweak things, take a step back and rearrange images and verbage to keep a branded look many times. You can choose to delete or archive these seasons in your online appearance or you can leave them up to show the growth you have had over the past year or two. Either option is okay, it is what feels right to you.
QUESTIONS TO CONSIDER.
Sometimes it can be easy to get off track with your mission, your purpose and your branding. Take the time to journal out some of these questions today and think about what you can do to improve your branding this Spring. Spring cleaning can carry over to our digital presence also!
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Kaitlyn Elizabeth McCann
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