It is time to change your focus.
The number of followers no longer matters!
Now before you go running for the hills and calling me a crazy person, hear me out!
In years prior, the biggest goals in your social media strategy were to get as many followers as possible to your Instagram, Facebook, or business page. So why is this no longer the most important thing? Because having 10,000 followers is great, but if no one actually sees your post, likes your photo, comments on your questions - your photo dies VERY quickly in the algorithm. No engagement, means less people see your efforts, which in turn means less sales and revenue in your business. With feeds getting overwhelming at this point on social media, it is time to reframe your strategy.
The 2018 way of attracting followers, is VALUE!
It is not about how many followers you have it is about the amount of ENGAGED followers you have!
We are drowning in oceans of information and notifications in the online space at this point! You absolutely have to provide more value than ever before! This isn't a question of if you have to - it is what will give you best chance at being seen, and bump your posts into feeds! This is all a game of attention, what posts will grab the most attention?
It is better to have 500 ENGAGED FOLLOWERS than to have 10,000 who do not care.
Start to think about what you can do to provide value to others more than you are now. Is it tutorials, tips, tricks, life hacks, giveaways? What is it that will make people want to follow you? What questions can you ask in your posts to increase engagement? Look back and see what has done well already in your feed, do more of THAT!
As always, social media is a FREE tool for you to use for your business growth - use it to your advantage!
Optimizing The Season of Crickets
As we wind down 2017 and enter a new year, it is easy to start the negative thoughts about how January is the start of the slow season. Many businesses experience the winter slump after the holidays, it is the ones who use this to their advantage that will ultimately be the leaders.
As a professional, it is your job to always be learning growing and looking into how to expand your talent to serve your clients better. Think about the last time you took a class or course? Has it been a few months? A year? If you are not provided with continuing education by an owner, this doesn't mean it is time to complain. There are UNLIMITED amounts of resources on the internet now at the click of a button! Use this to your benefit! Head over to YouTube and watch some styling videos. Ask a more experienced co-worker if they can help you with something you would like to learn!
Use this time to look into how to market yourself better this year! Go over your promotions, your social media, your retention rates. Check in on your own business! Evaluate what worked this year, and what maybe did not. What are some things you can do to change your business plan.
Could you post more on social media?
Could you invest into a new assistant?
Maybe you need to fire an employee or yes, even a client.
You deserve to have a business that you LOVE! The only way to have that is to sit down and figure out what is not working, and how you can improve.
Lastly, take the time to thank the loyal clients that have been with you. Since you have some free time, think about those clients that are always okay waiting, if you fall behind. Or have moved with you from one spa to the next. It is easy to always keep looking for ways to attract and get more clients on your book. Don't forget about your existing clientele in the process of your marketing strategy.
Cheers to a successful new year!
Ready for an Uplevel?
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Kait is a beauty industry Rockstar, with a decade in the beauty biz she is ready to help you take your life and business to the next level! A unique combination of time behind the chair, mindset work and business background, she provides the tools to help beauty professionals upgrade your life!
Are you using hastags to their full advantage?
Hashtags are huge for gaining exposure for your brand on Instagram, it is not as relevant on Facebook. (For more tips check out 5 Social Media Mistakes You May Still Be Making) . How are you using them to your advantage?
Hashtags can provide your business with great exposure, but how are you using them? I see so many mistakes in the land of hashtags! I use to make many of them myself! There is an art and a science around using them to speak to your ideal client.
The latest update for hashtags allows you to now follow them!
Why is this feature good for your business?
Because it can now put you directly into your ideal clients feed even easier! No clicking around! As they scroll they will now see your post in their feed! Um, HECK YES!
This update if one I am excited for and see as a game changer for Instagram!
If you are not hashing it is time to jump on board the train! Make sure you are putting them in the comments below your photo. No one wants to read them all in the description unless they are fun or cute!
Also, make sure you are using relevant tags that speak to your ideal client! This is so important!
Lastly, patience babe! This is not going to explode your business overnight! I think there is a huge misconception when people start up on a social media marketing plan. Growing slow and gaining exposure is the best thing that you can do for your business! Over the past five years people now take 22% longer to convert from a sales cycle! Stay consistent! The best thing you can do for your brand and business is to SHOW up!
People are watching, even if they aren't liking and commenting. Make sure they remember you! Every time you read the story, the turtle always wins. #betheturtle
Group Coaching Coming in January!
Makeover Your Mindset
Working with salon and spa professionals is my specialty! I know the industry like the back of my hand! I also know how quickly social media can change! In an ever changing digital world, it can be hard keeping up with all the new updates, apps and rules!
Let's keep things simple though, shall we?
Without getting into the spiral of the latest app you need to download. Let's use what you already have in the palm of your hand daily! Yes your phone! There is down time inbetween clients that you can be using to help create an online presence! Let's create a great one!
Biggest Mistake #1 - You have forgotten the delete button exists on Instagram!
I see many accounts daily that have posts like "Snow Day" or I have an opening on March 15th and it is now June. Clean up your feed to make it appealing to the eye! If something does not feel right or it is far past the date. Just delete or archive the post. Easy peasy!
Mistake #2 - You are ignoring your followers.
If someone takes the time to comment on your photo or post, it is important to comment back to them! Make them feel special! Plus, it also bumps your post back into your followers news feeds! It is a win win! Make sure someone is in charge of handling comments back!
Mistake #3 - You are not providing a call to action.
This is something extra important on Facebook because you can simply include your website link on your post. Think about what you would like a customer or potential client to do. What is the purpose of this post? People need to be told where to go, and what to do.
Mistake #4 - Lighting!
Dark, blurry, or unflattering photos are not cute! Lighting is very important on your photos! Lighter and brighter always draws more attention. Make sure you are using natural lighting whenever possible.
Mistake #5 - You are using hashtags on Facebook.
Hashtags are a powerful tool, on Instagram. However, they do not provide the same page traffic on Facebook. And to be honest, people find them annoying if there are a paragraph of them. Save your hashtags for Instagram!
There you have it!
Time to clean up the mistakes as we head into 2018! Want to learn more about how to show up online? Want to make sure you aren't making costly mistakes? Ready to get noticed and speak to your ideal client?
Check out my Salon and Spa Social Media Course
Interested in working 1:1 together?
What do you want to be when you grow up?
We are conditioned from a very young age to find our passion or purpose or calling. We get asked what we would like to be when we grow up as early as the age of 5 - if not sooner!
Why has no one said that it is okay to have multiple passions? Why do we not learn that it is okay to take multiple career paths? Maybe it all just feeds off of each other? Maybe everything that you learn actually just builds you to the next passion?
"It's rarely a waste of time to pursue something you are drawn to, even if you end up quitting. You might apply that knowledge in a different field entirely."
I recently watched a TED talk from Emilie Wapnick regarding the theory of being a Multipotentialite - which is defined as a person with many interests and creative pursuits. It spoke to me like a freight train hitting me directly in the face! All of the traits and characteristic were me! They were the reason I created this blog in the first place!
Embodiment by Kait was created because I was not being fully and authentically me in my past ventures in blogging. I am more than a beauty professional, a leader, a fit foodie, an animal lover, and a motivator! I am just me! I have interests and phases and passions that do change! I was told over and over again to create my "niche." While I can successfully do that - I am so much more than one subject or business! I am also someone who tends to question, "normal".
Think for a moment where that first limiting belief came from? That you are "abnormal" for having passion or many interests.
What has happened starts from childhood. You have ingested what society has shown you, and decided that it is the way things are! You grow up, and have been told that you have to choose. You have one true purpose in this world. You must pick.
No wonder most people walk around miserable! Longing for more! Unfulfilled.
Being passionate in multiple different fields does not make you weird, or a failure! You have not missed your calling! You do not have some lack of purpose! You actually likely have multiple!
So for all of you who grew up as "quitters", it is time to reevaluate! More likely than not, you actually just get bored out of your mind! You dive full in with passion learn everything you can about a certain subject or field - and then you lose your spark! Yet, you learned so much along the way to bring to your next great adventure!
Next time you feel the urge to make a change or you are drawn to another interest - let's try something different. Let's try it out with passion, and go all in! See where it takes you. Learn all that you can until it no longer feels right in your soul. Happiness is the most important thing in this life! That is always your only purpose and calling. That is always why you were put on this beautiful planet!
Embody every single piece, part and passion in you! Trust your intuition. Feel when you are losing your passion and adjust! You become what you believe, believe in you!
Don't copy the behavior and customs of this world, but let God transform you into a new person by changing the way you think. Romans 12:2 NLT
Scary topic to write about because there are so many opinions! I am only coming from a place of sharing my journey. I am not looking to push my beliefs onto anyone. This is a post about discovery, and my path into faith.
I grew up Catholic. We regularly attended church up until about my first communion. I am sure there were some more visits after this, but the regularity stopped. My parents got divorced and somehow it seemed like a negative place to go, rather than positive. I can't really explain how I felt about God growing up. I don't think I really ever understood it. I was a kid, repeating prayers - but not grasping much of what faith meant. Ingesting opinions, and repeating them out as my own.
As the teenage years approached, let's just say church was not even on the radar. I grew further away from any relationship with God, I questioned that there even was one. This continued through most of my early twenties. In my later twenties, I started to believe a bit in serendipity and coincidence.
I am here today as a twenty nine year old adult woman who has made her own actual choice about religion and faith. One that is not based on anyone else, just my relationship with God.
No matter what you believe, more than likely you believe something put us here. I choose to use the term God, and sometimes the word Universe. I believe in a higher power. I look up at the clouds some days and can't believe their beauty! I think to myself at times, this world is just spinning around in outer-space and it doesn't just fall into the black abyss!
I changed. It's that simple. I changed my thoughts. I looked at what my life was like without faith. It was not what I wanted, that was for sure! After dabbling a bit here and there, I left a Business conference this April, and decided that was it. I was going to find a church for me.
I attended a larger church than I had ever experienced growing up. I take that back - a more welcoming church! I actually think it may be around the same size. The energy was different, there was live music, and smiling faces! There wasn't kneeling and sitting, and talk about sin. The talk about sin was - we all do it!
If you grew up in a church that did not speak true to you, I really encourage you to give somewhere else a chance. It can truly only improve your life, or you can just not go back!
I have found an amazing local church, and they have on demand online messages! There is never really an excuse to not tune into your spiritual side anymore. I have not gone to church every week on Sunday mornings. The beauty of church online is, I literally went today because I felt a pull that I needed it.
My life has only improved as I learn and grow more into my faith. I feel guided. I feel as though I was blessed with strengths to share in this world! I have seen signs, felt blessings, connected with others, and the way I think is more peaceful. Like many things in life, when you let go of your limiting self sabotaging beliefs - you find faith, courage and strength.
There isn't room in your mind for both worry and faith! You must decide which one will live there. The moment you accept that life is always happening for you, not to you, is a moment of grace.
If you would like to check out online church I have shared the link below or it is also under my tab "Life Change." Thank you so much for reading along my journey! It is truly appreciated and I would love to hear your story of faith!
How many times have you started a story and you have that one friend immediately chime in with - "Oh my goodness! I know exactly what you have to do!" Insert their advice here.
Then back to you, you are not even paying attention to them or their story because the only thing that you are thinking is - "I didn't even ask for her advice!"
NO ONE IS LISTENING. NO ONE IS BENEFITING.
Here is the deal on advice. Unless you are actually being asked by another person for their input, they just want you to be a friend. They want you to be a mentor. They need to vent it out, so they can move on!
LEARN THE ART OF LISTENING.
If you want to create deeper and lasting relationships, you have to do this crazy thing called listening! We are all guilty of tuning out. Though, for a relationship - of any kind - to have a deep connection, you need to learn the art of listening!
We are all running around wanting to tell our stories, share our advice, tell others how we feel about their lives!
Why don't you take a moment. Take a step back, do you actually believe in the advice that you are giving to another person? Do you believe it will benefit them? What is your motive in this?
Before you find yourself handing out advice, or taking advice from another. Please, oh please, know the source!
People tend to take advice from unsuccessful people.
If your goals, wishes or dreams are bigger than your small town, don't you think you should be listening to people who have moved outside of it?
If you want to be financially free or debt free, don't you think that you should be asking someone who has paid off debt - not someone who is still in debt?
If you want a happy and fulfilled marriage, don't you think you should stop asking your divorced girlfriend for her opinion?
Advice is great! Advice is needed and necessary, but when it is asked for and when you have facts to back up your words. You may have advice for days, just make sure it is coming from a place of success in your life! Make sure you are benefiting someone as you speak. Be sure that you are doing this for their benefit. Hear them, listen to them. Deep lasting relationships, only come from deep meaningful conversations. Try asking a question next time you would like to give advice. I bet you will see a different turn in the conversation. I bet you will want to ask another, and you may actually help your friend come to their own conclusion. The conversation may lead to a - "Wow, she is such a good friend! I can't believe how much she helped me tonight! I totally owe her!" Rather than "I didn't even ask her for her advice."
Want some more guidance in the art of meaningful conversations? I highly recommend reading the book Fierce Conversations by Susan Scott. This was a course I had the amazing privilege of taking last year, and it is eye opening! Not only if you are a leader or boss, but in your personal relationships. It's amazing the power of silence and listening, really listening to another. When you hear someone, you can actually see them much clearer!
Not just to something your friend is now obsessed with, but actually opening your mind! We all grow up in different ways. We were all raised in different families, with totally different experiences! And my guess is over 90% of you did not grow up in the “perfect” home that we all had this ridiculous expectation of.
Your way is not always right, and it’s not the only way.
It may sound silly, and you likely have heard it before, but 5+5 = 10 and so does 4+6. Different ways of looking at the same problem. Remember to be humble.
There are so many different experiences, there are so many beautiful things in this world that you were likely never exposed to. Or were taught that those things - were “wrong” or “stupid” or “unrealistic”.
Think about where your limiting beliefs come from? Think about why you feel that way about a certain subject, or product, or place. Is it because someone (who may be miserable or unfulfilled) told you it was bad? Misery loves company, never forget that!
Don’t let someone who gave up on their dreams talk you out of yours! Let go a little.
When starting this journey of mine, I read what to do to help with my anxiety - but my close minded attitude thought, "yeah right this stuff is never going to work." So I would do one thing I was comfortable with, like journaling, and expect my life to change! I was not open minded to the art of affirmations, spirituality, visualization, or meditation.
I read another book, and again a mention of these same practices. So I dabbled, dipped my toe in the pond. Sat with a candle burning, staring at one spot on the wall - thought it was ridiculous, and didn’t give any of the other practices enough of my time or full energy.
Within a few weeks I was heading to the doctor for anxiety and had a panic attack right in her office, enough was enough! I could take prescribed medications or I was going to have to actually open my mind up to natural options! I saw a hypnotherapist and after two sessions, my mind was already less foggy. My chest had less pressure, I was more focused. I opened my mind up to meditation, affirmations, vision boards and God. I let the self limiting, closed minded beliefs go!
It’s going to take time.
Not everything will work for you. Not everything will give you an immediate result. But take a look at your path now, in this very moment. Do you believe there is more? Do you believe that life is not meant to be so stressful? Do you believe that you can attain more? Is there any area of your life where you feel like you have settled?
You are not stuck! You always have choices, and options! Take a chance. Take a baby step. Just try it! There is literally nothing to lose in trying new things! You either found a new passion, or you have a great story!
Open mind. Open heart. Open door. This gives you a life of fulfillment.
Closed mind. Broken heart. Limiting beliefs. This gives you a long life of mediocrity.
The choice is yours. Break the cycle. Break bad habits. Live the life of your freaking dreams!
Because you really can, girl. And you deserve it!
I have come to not be able to stand this word because it may as well just label itself correctly as FAILURE!
Like many of you, I have tried them all. I have done, low-carb, high-carb, Atkins, binge eating, paleo, plant based, vegan, vegetarian, weight watchers - that may be all of them.
What I have learned is, the moment you say you are no longer allowed an entire food group, it's all you crave. And I mean crave, like it's all you think about! I can't have bread - cool, everyone I see is eating pizza and I wan't to just have a lick of that crust!
I have researched food to the point where I question everything I eat. It may be a slight obsession, but it is my passion!
Let's Chill with the Labels.
Be real. You don't want to be labeled in your personal life, so why in your health and wellness? All a label does is stick you in a "category"! If you want to eat a steak today - cool. Tomorrow, lets keep it mostly meat free. You have to balance it out! You have to think about what you are ingesting into your body daily! Is it healthy? Is it from the earth? Is it local or organic? Or is it processed?
I am never going to sit here and tell you what to eat; unless of course you ask! What I will tell you, is you have to be comfortable with YOUR food choices. You have to be aware of the things you are choosing to fuel your body with! You have to have some type of food-U-cation!
If your diet is consisting of at least 50% processed foods - its time for a talk!
Feel when your body is lethargic. Feel when your body is ready to run and rock your day! What foods are you eating when you are feeling at your optimal levels? You have to find what is right for you!
If you live an active life, more carbs are great for you. If you live a very sedentary life, you need more protein in your diet. This constant protein push though is ridiculous! Plants give you plenty of natural protein! If you are going to eat meat, eat a quarter of what a "normal" portion is. You can't look at government guidelines for your diet and expect them to be correct! (I am sure you have questioned our government at some point before this post.) Each body is different and they have major companies that back things like the food pyramid, to just make profits. I promise you the nutritional labels on food are a joke! Just don't even bother. The ingredients on the other hand, VERY informative!
I personally believe that your diet needs to consist mostly of plants, and very little meat. Think of meat as a "treat". Is it hard to change your habits? Yes! Plants just naturally fill your stomach more than meat, or oils. You will feel fuller from veggies, but not for as long. And as a quick food for thought, who the heck made up the rule we only get three meals a day? I would rather graze, thank you!
The bottom line is, we need to change our relationship with food. We need to read, watch, and learn about what has been going on with our food systems over the past forty years. Because facts are facts and disease is out of control in this country! Is it meat consumption, maybe? Is it GMO's, maybe? Is it franken-wheat, maybe? You will find passionate people at every spectrum of our diets.
Paleo made me lose weight, low-carb made me lose weight, plant based made me lose weight. What I actually care about though, is what made me HEALTHIER? What made me FEEL BETTER? What caused my body to be relieved of symptoms of disease?
What I stopped doing was obsessing over every bite! I put away the scale because it causes self-hate, instead of self-love. I read labels, and do research on the best options out there. I buy local and organic foods, when possible. I don't obsess! I make sure 80% of my diet is whole foods, and yes I still drink wine and eat brownies!
Chill with your labels in every aspect of your life! Eat the foods that make you feel good on the inside, give you energy, and make your yearly check-ups a breeze!
Get informed. Stay humble. Love your body. Eat your veggies. And an occasional brownie.
There was a period of time, right after my separation, when I had to delete all of my social media accounts. It was a long time coming really. I had stopped checking Facebook, and only really looked at Instagram for hair inspiration for my previous blog.
I also turned off the TV, unless it was a movie or a documentary that I wanted to watch. I stopped watching the news and I started to increase my music selections to meditation sounds, or country.
What I learned from doing these things:
What we consume daily, becomes exactly what we believe, and how we feel about our day. When I had the news on - it made me feel like the world was ending constantly. There was NO BENEFIT for me, and it caused me to have anxiety. Facebook memories would pop up and I would look back and feel bad about my relationship, more often than feeling good about a past event.
In this period of my life, it all had to go! I had to focus on what was making me actually happy, and realize the triggers of what wasn't. I became more and more aware of my gut feelings, and my intuition about people and what I consume on a daily basis.
What I realized is I am far happier without, The Real Housewives of Drama City. I am less stressed from the news constantly telling me all the things that are wrong in the world. I am less anxious when I listen to light music, it actually soothes me. I am happier when I don't talk to, or see certain people's drama on my news feed daily.
I increased my reading, my meditation, my light music choices, or just sitting in silence. I listened to podcasts about motivating content, and frugal living. I made recipes, wrote in a journal, colored in an adult coloring book.
The point is, what we choose to consume - consumes us.
If you choose to sit and binge watch seven hours of The Real Housewives, that's awesome! But expect to leave with some hateful lines, and ready to gossip, and most of all a negative outlook on life! If you spent those seven hours watching a documentary that is educational, or listen to a podcast that will teach you something, or sat and meditated and wrote down your goals; I have a feeling you would feel much better - instead of worse!
We are all going to have different interests, we are all going to be inspired by different things. Learning what is causing your negative attitude, or an unfulfilled feeling in your soul can really make a difference in your life!
This includes people. If someone is bringing you down, or is always negative, or complaining - why are you hanging out with them? Because you have been friends since 5th grade? It's okay to reevaluate friendships. It's okay to go on different paths. Have a conversation, and if it doesn't feel right - it's okay to grow apart. The people closest to you are your biggest influences! So, it really may be time to take a baby step back and say - are we bringing value to each others lives? Do we have a relationship that should go from hanging out once a week, to hanging out once a month?
What you consume, is what you believe about this world.
Are you consuming negative or positive things on a daily basis?
It's worth it to ask the question. There is nothing wrong with "unfriending" or unfollowing people who are always negative! You do not need that in your life, daily! It's okay to stop watching the news every night. It's okay to take time for YOURSELF!
Choose to consume happy, positive, fulfilling, educational content! Take time for self acceptance and self love. Read a book that teaches you something new! Open your heart and mind to new experiences! Because let me tell you, if you are feeling less than great about your life, its time for some changes! It's time for some happiness! It's time to consume positivity!
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