What's Trending?! Live Audio, Picture Polls and More!
Four new Facebook updates that you want to get on top of!
It is no secret that Facebook rolls out new features all the time! Spring of 2018 is no different, and there are some great new features for you to take advantage of to reach a larger audience.
It is SO important to stay on top of the new trends and features on Facebook because guess what the algorithm likes? The new stuff! Facebook wants their new features to succeed, so of course they will push them to the top of newsfeeds! Here are a few to look out for this Spring!
1. Polls with Pictures - the poll option is a great way to get feedback from your audience, and it also is a great way to gage what their interests are. If you feel like you are not getting any interaction on your posts, make sure you are asking your audience what they want to hear about! The poll feature now allows you to not only add text, but add pictures as an option. Visuals draw attention and polls draw in engagement! It is a win win all around! You are also able to pick how long you would like to keep the poll running for.
2. Ask Questions Feature - there is a new "Did You Know" section of Facebook where you are asked a series of random questions which can be filled out for people to get to know you better. There are fun questions such as "If I could visit another planet, it would be..." to more personal questions "I met my significant other at..."
3. Lists - just like answering questions about yourself - lists give you fun engaging questions to answer about yourself in a bulleted or numbered format with a cute colorful background!
4. Live Audio - last and certainly not least is the live audio feature on Facebook! Much like live video, followers can interact and engage with you while on live. The only difference is you don't have to actually put the time effort and energy into hair and makeup! So for the days you want to stay in your PJ's Facebook audio is a total win! It is just like having a podcast going. Followers are able to listen as they scroll their newsfeeds. PRO TIP - you are able to download your audio and upload it into a podcast if you would like! Such a great way to repurpose content!
Have you noticed any of these new features yet? Are you going to try them out? Are you more comfortable on audio than video?
For more social media trends, updates, and news head to my group The Relatable Rockstars to get your daily dose of authenticity! A community of relatable women looking to make real connections in the online space.
Realistic. The Real World.
Words I use to use ALL. THE. F-ING. TIME!
"Well, that is great but it just is not "realistic." - I think I may have said this on the daily over the last 10 years. Why am I taking realistic, or using phrases like "in the real world" out of my vocabulary? Because it takes away the magic!
Let's think about how we go about our days on the regular...
You wake up, immediately get going, get in the shower, rush around to eat breakfast (if you are lucky) and then on your way into work you stress about all the things you have to do today, get done tomorrow, how are you going to even make dinner tonight, I can't afford takeout again, I wonder if Susie is going to be in a bad mood today......
The list goes on, and on and on. In an ocean of thoughts in your morning commute, you begin to lose your magic almost immediately before your day has even begun!
Lunch comes around and you may go out with a co-worker and get to talking about how you are so stressed about (your date/your husband / your kids/your job/money). Then "what if" game starts to happen.
"What if" my marriage doesn't work out.
"What if" my date goes horribly.
"What if" my son doesn't graduate from high school.
"What if" I can't afford to pay for my groceries this week.
Your co-worker may say something back like:
You and your husband are so great together, I know it will work for you.
Your date could be the man of your dreams, it will go amazing!
Your son is so smart, and he will graduate with honors!
Oh, I am sure you will win on your lottery ticket this week and never have to worry about money again!
AND HERE IS WHERE THE PROBLEM BEGINS...
Oh Susie, that is just not "realistic!" You may think that I am going to win the lottery but I haven't played in years - over here in "the real world" I know better than to play the lotto! It is a waste of time!
Yeah right, it is just not "realistic" for my son to graduate with honors. He has no drive.
Ha! That is funny, I don't think over here in "the real world" a dream guy even exists anymore.
Any of this sounding familiar? Feel free to insert your own personal experiences on what is "real."
AT WHAT POINT DID YOU DECIDE THAT THERE IS A "REAL WORLD"?
And at what point did you decide that it was awful!? You are ALWAYS, and I mean ALWAYS creating your own reality! You are always manifesting the life you have. Instead of spending your time creating solutions to problems that haven't even happened yet, why don't you try to focus on the present moment before you?
The moment right now - this very second. Your heart is beating. Your eyes are blinking. You are digesting your last meal. You are breathing.
Instead of focusing on all the things that you can not control, or on all the things that are going on in your delusion of whatever "the real world" is to you - why not focus on the beauty, joy, and abundance of TODAY?!
What is actually real right now? What is happening in this moment? How can you show this life moment gratitude and how can you begin to see the magic of today?
If you choose to be in a world where you are constantly finding something wrong with it, well be assured you will find things wrong. If you are in a world where looking for things to "fix" problems to before they have even begun, be assured you will find things to "fix'.
If you CHOOSE to live in an abundant world, if you CHOOSE to make "the real world" joyful and stress-free - then rest assured you will see abundance and joy.
Your "REAL WORLD" is what you make it.
"Realistic" is what you make it.
What are you going to choose for it to be?
INSECURITY AND FEAR BASED HABITS
At the base and core of almost all our negative emotions is fear. Just as I spoke about in my last post Taking Care of You, everything begins with self love to cure our insecurities! So, on the other side of this would mean fear is the core cause of our issues. It may not seem like it on the surface, but fear plays a large role in more ways than one in our daily habits and decisions.
As women, there are so many things we have bottled up for years! There are so many emotions and reactions that have turned into habits more than anything else. It is when we unpick, uncover and dig beneath the surface level BS - that we see the inevitable fear living inside all of us.
Here are a few questions that I would love for you to journal out, if you feel called to.
When you take a moment to actually think about the emotions behind these feelings, it is very different than just a quick - "Oh, No. I am not giving ___ up it keeps me sane."
SO WHAT ARE WE REALLY SAYING?
Fear of not having your vice is what is in play here. It is easier to stay in the fear, then it is to unmask what is beneath the surface.
If I give up the one thing that actually temporarily takes away my "fear" (insert your vice of choice here) then people may see the real me, or I will have to find other ways to spend my time and that is way too scary! So, instead it is easier to stay mediocre. Live my life in comfortable misery.
WHAT FEAR IS SAYING.
Dig deeper into your habits and think about what you are actually saying...
Fear = I am not good enough, and if I stop drinking, using, shopping, obsessing about food - I will then allow people to see that I am not really good enough to be loved. And not being loved is the ultimate fear, and worst possible thing that could happen! So, if I lose my "buffer" or vice which serves me and keeps me just far enough away from others, so that if I get hurt - it won't be as bad. Therefore, I continue my cycle of using my vice to keep me in a fear based circle of mediocrity.
WE KNOW THIS IS CRAZY!
This sounds nuts when you read it out loud! It sounds as though we have all lost our minds. Even though these are the beliefs and "stories" that are buried deep into our subconscious thinking, we believe them to be true. And until it is all out in front of us in some way, it is hard to truly understand why we do the things we do. It is hard to understand why we can't seem to find fulfillment, or happiness.
You are always making choices. Whether you consciously or unconsciously know it. It is time to face these fear based habits, beliefs and stories head on!
You can choose differently. You can have a life you love. You can have a business you love. You can have a relationship you love. Where you will never find the answers to your fulfillment issues, is in the bottom of a bottle, bag, or behind a screen.
"Every positive change in your life begins with a clear decision that you are either going to do something or stop doing something."
Interested in working 1:1 together? Take a look around at my mindset and business coaching services! Or fill out the form below and let's chat to see if we would be a good fit!
Self Love 101.
I have spent a whole lot of time talking about marketing and branding these past few months. I have poured out content about how to utilize social media to grow your business and I have shared the importance of #hashtags.
What I haven't shared in far too long, is my personal development journey. My journey to accepting myself, taking care of myself, and loving myself unconditionally.
The root of every single "issue" or problem that you have - if you boil it down to it's core - is a lack of self love.
There is something going on internally and you are looking for an outside source to fill this void inside of you. Your "vices" or bad habits, or possibly your relationships. They will never bring you fulfillment in your life until you choose to look in the mirror and see love, beauty and self acceptance.
A personal development journey has taken me down many paths over the past two years. It has taken me to tears, laughs, risks, and questioning everything. This personal journey has also made me take a hard look at my habits, my "story", my strengths as well as my weaknesses. It has brought me to faith, it has made me a kinder person, a more patient woman and most of all- a more loving soul.
There are not courses in grade school, middle school, high school or college that have ever taught me the things I have figured out on my own these past few years. After reading countless books, listening to more podcasts and YouTube videos than ever before - you must go out and seek these resources yourself.
Self love is a journey, it is a daily check in. It is putting your own needs first more often than not. It is understanding that you are not being selfish by taking care of you. It is understanding that emotions are not "good" or "bad" - it's part of being a human.
"In order to heal we must first forgive...
Interested in working 1:1?
I am Kait a Mindset and Business Coach helping small business owners and creatives with social media support, confidence, branding and so much more! Feel free to take a peek around or let's chat!
WHEN WAS THE LAST TIME YOU TOOK A PEEK AT YOUR BRANDING ACROSS YOUR PLATFORMS?
I know for me I have had to tweak things, take a step back and rearrange images and verbage to keep a branded look many times. You can choose to delete or archive these seasons in your online appearance or you can leave them up to show the growth you have had over the past year or two. Either option is okay, it is what feels right to you.
QUESTIONS TO CONSIDER.
- Am I coming across to my ideal client or target audience in a way that is consistent with my mission statement?
- Am I showing up using the same type of colors, and fonts?
- What things can I do to improve my messaging to speak to my target audience?
- Am I moving in the correct direction, or do I need to reevaluate my social media strategy?
- Is my content creating an engaged following?
Sometimes it can be easy to get off track with your mission, your purpose and your branding. Take the time to journal out some of these questions today and think about what you can do to improve your branding this Spring. Spring cleaning can carry over to our digital presence also!
Looking to Create a Better Spring Strategy?
It is time to change your focus.
The number of followers no longer matters!
In years prior, the biggest goals in your social media strategy were to get as many followers as possible to your Instagram, Facebook, or business page. So why is this no longer the most important thing? Because having 10,000 followers is great, but if no one actually sees your post, likes your photo, comments on your questions - your photo dies VERY quickly in the algorithm. No engagement, means less people see your efforts, which in turn means less sales and revenue in your business. With feeds getting overwhelming at this point on social media, it is time to reframe your strategy.
The 2018 way of attracting followers, is VALUE!
It is not about how many followers you have it is about the amount of ENGAGED followers you have!
We are drowning in oceans of information and notifications in the online space at this point! You absolutely have to provide more value than ever before! This isn't a question of if you have to - it is what will give you best chance at being seen, and bump your posts into feeds! This is all a game of attention, what posts will grab the most attention?
It is better to have 500 ENGAGED FOLLOWERS than to have 10,000 who do not care.
Start to think about what you can do to provide value to others more than you are now. Is it tutorials, tips, tricks, life hacks, giveaways? What is it that will make people want to follow you? What questions can you ask in your posts to increase engagement? Look back and see what has done well already in your feed, do more of THAT!
As always, social media is a FREE tool for you to use for your business growth - use it to your advantage!
Optimizing The Season of Crickets
As a professional, it is your job to always be learning growing and looking into how to expand your talent to serve your clients better. Think about the last time you took a class or course? Has it been a few months? A year? If you are not provided with continuing education by an owner, this doesn't mean it is time to complain. There are UNLIMITED amounts of resources on the internet now at the click of a button! Use this to your benefit! Head over to YouTube and watch some styling videos. Ask a more experienced co-worker if they can help you with something you would like to learn!
Use this time to look into how to market yourself better this year! Go over your promotions, your social media, your retention rates. Check in on your own business! Evaluate what worked this year, and what maybe did not. What are some things you can do to change your business plan.
Could you post more on social media?
Could you invest into a new assistant?
Maybe you need to fire an employee or yes, even a client.
You deserve to have a business that you LOVE! The only way to have that is to sit down and figure out what is not working, and how you can improve.
Lastly, take the time to thank the loyal clients that have been with you. Since you have some free time, think about those clients that are always okay waiting, if you fall behind. Or have moved with you from one spa to the next. It is easy to always keep looking for ways to attract and get more clients on your book. Don't forget about your existing clientele in the process of your marketing strategy.
Cheers to a successful new year!
Ready for an Uplevel?
Check out my Salon and Spa Social Media Digital Course!
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Kait is a beauty industry Rockstar, with a decade in the beauty biz she is ready to help you take your life and business to the next level! A unique combination of time behind the chair, mindset work and business background, she provides the tools to help beauty professionals upgrade your life!
Are you using hastags to their full advantage?
Hashtags are HUGE for gaining exposure for your brand on Instagram, it is not as relevant on Facebook. (For more tips check out 5 Social Media Mistakes You May Still Be Making). Are you using them to your advantage?!
Hashtags can provide your business with great exposure! I see so many mistakes in the land of hashtags! I use to make many of them myself! There is an art and a science around using hashtags to speak to your ideal client.
The latest update for hashtags allows you to now follow them!
Why is this feature good for your business?
Because it can now put you directly into your ideal clients feed even easier! No more clicking around! Now, as they scroll your ideal market will see your post in their feed! Um, HECK YES!
This update if one I am excited for and see as a game changer for Instagram!
If you are not hashtag-ing it is time to jump on board the train! Make sure you are putting them in the comments below your photo. No one wants to read them all in the description unless they are fun or cute!
Also, make sure you are using relevant tags that speak to your ideal client! This is so important!
Lastly, patience! This is not going to explode your business overnight! I think there is a huge misconception when people start up on a social media marketing plan. Growing slow and gaining exposure is the best thing that you can do for your business!
Over the past five years people now take 22% longer to convert from a sales cycle! Stay consistent! The best thing you can do for your brand and business is to SHOW up!
People are watching, even if they aren't liking and commenting. Make sure they remember you! Every time you read the story, the turtle always wins. #betheturtle
Working with salon and spa professionals is my specialty! I know the industry like the back of my hand! I also know how quickly social media can change! In an ever changing digital world, it can be hard keeping up with all the new updates, apps and rules!
Let's keep things simple though, shall we?
Without getting into the spiral of the latest app you need to download. Let's use what you already have in the palm of your hand daily! Yes your phone! There is down time inbetween clients that you can be using to help create an online presence! Let's create a great one!
Biggest Mistake #1 - You have forgotten the delete button exists on Instagram!
I see many accounts daily that have posts like "Snow Day" or I have an opening on March 15th and it is now June. Clean up your feed to make it appealing to the eye! If something does not feel right or it is far past the date. Just delete or archive the post. Easy peasy!
Mistake #2 - You are ignoring your followers.
If someone takes the time to comment on your photo or post, it is important to comment back to them! Make them feel special! Plus, it also bumps your post back into your followers news feeds! It is a win win! Make sure someone is in charge of handling comments back!
Mistake #3 - You are not providing a call to action.
This is something extra important on Facebook because you can simply include your website link on your post. Think about what you would like a customer or potential client to do. What is the purpose of this post? People need to be told where to go, and what to do.
Mistake #4 - Lighting!
Dark, blurry, or unflattering photos are not cute! Lighting is very important on your photos! Lighter and brighter always draws more attention. Make sure you are using natural lighting whenever possible.
Mistake #5 - You are using hashtags on Facebook.
Hashtags are a powerful tool, on Instagram. However, they do not provide the same page traffic on Facebook. And to be honest, people find them annoying if there are a paragraph of them. Save your hashtags for Instagram!
There you have it!
Time to clean up the mistakes as we head into 2018! Want to learn more about how to show up online? Want to make sure you aren't making costly mistakes? Ready to get noticed and speak to your ideal client?
Check out my Salon and Spa Social Media Course
Interested in working 1:1 together?
What do you want to be when you grow up?
We are conditioned from a very young age to find our passion or purpose or calling. We get asked what we would like to be when we grow up as early as the age of 5 - if not sooner!
Why has no one said that it is okay to have multiple passions? Why do we not learn that it is okay to take multiple career paths? Maybe it all just feeds off of each other? Maybe everything that you learn actually just builds you to the next passion?
"It's rarely a waste of time to pursue something you are drawn to, even if you end up quitting. You might apply that knowledge in a different field entirely."
I recently watched a TED talk from Emilie Wapnick regarding the theory of being a Multipotentialite - which is defined as a person with many interests and creative pursuits. It spoke to me like a freight train hitting me directly in the face! All of the traits and characteristic were me! They were the reason I created this blog in the first place!
Embodiment by Kait was created because I was not being fully and authentically me in my past ventures in blogging. I am more than a beauty professional, a leader, a fit foodie, an animal lover, and a motivator! I am just me! I have interests and phases and passions that do change! I was told over and over again to create my "niche." While I can successfully do that - I am so much more than one subject or business! I am also someone who tends to question, "normal".
Think for a moment where that first limiting belief came from? That you are "abnormal" for having passion or many interests.
What has happened starts from childhood. You have ingested what society has shown you, and decided that it is the way things are! You grow up, and have been told that you have to choose. You have one true purpose in this world. You must pick.
No wonder most people walk around miserable! Longing for more! Unfulfilled.
Being passionate in multiple different fields does not make you weird, or a failure! You have not missed your calling! You do not have some lack of purpose! You actually likely have multiple!
So for all of you who grew up as "quitters", it is time to reevaluate! More likely than not, you actually just get bored out of your mind! You dive full in with passion learn everything you can about a certain subject or field - and then you lose your spark! Yet, you learned so much along the way to bring to your next great adventure!
Next time you feel the urge to make a change or you are drawn to another interest - let's try something different. Let's try it out with passion, and go all in! See where it takes you. Learn all that you can until it no longer feels right in your soul. Happiness is the most important thing in this life! That is always your only purpose and calling. That is always why you were put on this beautiful planet!
Embody every single piece, part and passion in you! Trust your intuition. Feel when you are losing your passion and adjust! You become what you believe, believe in you!
Kaitlyn Elizabeth McCann
Mindset and Business Coach
"Stun em with your grace, but never be ashamed of your grit." - Kait
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